{"title":"Fishing Bait","description":null,"products":[{"product_id":"southcliffe-raw-dog-food-sprats-1kg","title":"Southcliffe Raw Dog Food - Sprats 1kg","description":"\u003cp\u003eSouthcliffe Raw Dog Food Sprats 1kg is a premium, single ingredient raw treat and meal component designed to deliver highly digestible marine nutrition for working dogs and active companions. Formulated by the Derbyshire based manufacturer using 100% natural, human grade whole fish, these fresh frozen sprats are completely unadulterated. Free from grains, fillers, preservatives, or artificial additives, this generous 1kg bulk bag provides an exceptionally clean, budget friendly source of wholefood nutrition that works beautifully as a healthy high value reward, an appetite booster, or a nutritional topper for any raw feeding routine.\u003c\/p\u003e\n\u003cp\u003eThese whole small fish offer a powerhouse profile of essential macro and micro nutrients that support comprehensive canine wellness. Sprats are naturally teeming with high levels of essential Omega 3 fatty acids, which play an instrumental role in minimizing systemic joint inflammation, nourishing the nervous system, and transforming dry skin into a thick, gleaming coat. Because these fish are served completely intact, they provide a premium source of highly digestible protein alongside a natural, safe supply of calcium and phosphorus hidden within their soft bones, contributing directly to skeletal strength, healthy cardiovascular performance, and cleaner teeth.\u003c\/p\u003e\n\u003cp\u003eWith zero hidden processing aids, chemical stabilization methods, or synthetic vitamins, this clean marine product provides outstanding versatility for daily feeding management. Because they are individually quick frozen as whole fish, owners can effortlessly remove the precise number of sprats needed for the day without defrosting the entire bag. Whether served frozen solid as a crunchy summer snack or mixed directly into a daily dish, their intense, natural aroma acts as a phenomenal tool to excite selective or recovering eaters while fulfilling their biological drive for fresh prey.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Domestic dogs, working dogs, and cats. Strictly not for human consumption.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; their small size makes them perfectly manageable for tiny toy dogs and small felines, yet incredibly rewarding as quick training snacks for giant breeds.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Formulated for adult pets and puppies or kittens from 12 weeks onwards, providing a soft, crunchy chewing experience that easily supports growing bodies.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFeeding Guide and How To Use\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDaily Serving: Feed as a healthy treat, training reward, or as a nutritional fish boost alongside your pet's primary balanced raw meals. When calculating daily food ratios, simply adjust their main meal downward slightly to accommodate the added calories from these nutrient rich fish.\u003c\/p\u003e\n\u003cp\u003eServing Strategy: Serve straight from the freezer for a firm, crunchy chew that naturally slows down fast eaters and cools pets down on hot days. Alternatively, allow them to thaw slightly if your pet prefers a softer, more traditional whole fish texture.\u003c\/p\u003e\n\u003cp\u003eHandling and Thawing: Store at 18°C and keep frozen until ready to use. Only remove the exact number of sprats required for the day and return the bag immediately to the freezer. If serving thawed, defrost the portions inside a sealed container in the refrigerator overnight (approximately 4 to 6 hours). Never cook, boil, or microwave raw fish.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Once a portion is fully defrosted, store it in a sealed container in the refrigerator and use within 2 to 3 days to preserve optimal marine freshness. Do not refreeze the sprats once they have thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: This is a raw fish product and should be handled with standard hygiene practices. Wash hands, bowls, training pouches, and all preparation surfaces thoroughly with warm, soapy water after serving. Always ensure a clean supply of fresh drinking water is available.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Default Title","offer_id":54555766489422,"sku":"SSPR\/1KG","price":4.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/SC-Sprats.jpg?v=1763381703"},{"product_id":"daf-raw-dog-food-sardines-1kg","title":"DAF Raw Dog Food – Sardines 1kg","description":"\u003cp\u003eDAF Raw Whole Sardines offer a highly nutritious and flavourful whole oily fish option that serves as a fantastic treat or meal addition for your dogs daily raw feeding routine. Prepared by Durham Animal Feeds, this premium frozen selection consists of 100% whole sardines, delivering an abundance of natural nutrients that support vibrant overall health.\u003c\/p\u003e\n\u003cp\u003eSardines are an absolute powerhouse of nutrition for dogs, being exceptionally rich in Omega 3 essential fatty acids including EPA and DHA. These healthy fats play a vital role in reducing inflammation, promoting a thick glossy coat, and supporting optimal brain development and joint mobility. Serving whole sardines provides an engaging crunchy texture that dogs absolutely love, while naturally including the soft bones which supply a perfectly balanced and safe source of calcium and phosphorus.\u003c\/p\u003e\n\u003cp\u003eThese whole frozen sardines can be fed straight from the freezer as a refreshing crunchy snack, or thawed and added directly to your pets bowl to enhance their regular food. Containing 0% grains, gluten, or artificial additives, this clean recipe provides complete peace of mind for health conscious pet owners looking for a reliable way to add wholesome variety to the bowl. It is an ideal single protein option for dogs with allergies or intolerances to common land proteins like beef or chicken.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (Although we use human grade food, this is not for human consumption.)\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as part of a varied raw feeding routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eComplementary Feeding: Feed as a rewarding treat or as the oily fish component of a balanced raw diet. Oily fish should ideally make up around 10% of your dogs long term raw food intake.\u003c\/p\u003e\n\u003cp\u003eFrequency Guideline: Excellent for adding to the daily meal 1 to 2 times a week to provide a natural Omega 3 boost.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Take out the desired number of fish and defrost them completely in a sealed container in a cool place, or inside the refrigerator, before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 to 48 hours. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw fish.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean, fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Default Title","offer_id":54555773894990,"sku":"DAFS\/1","price":5.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/Sardines_4c669348-2462-407f-8d50-0834600b5283.jpg?v=1788016598"},{"product_id":"kiezebrink-raw-dog-food-herring-iqf","title":"Kiezebrink Raw Dog Food - Herring IQF","description":"\u003cp\u003eKiezebrink Herring IQF in the 1kg pack size provides a premium nutrient dense whole prey addition meticulously selected to bring the immense marine advantages of oily fish straight to your dog bowl. Comprising 100% human grade whole wild herring, this single ingredient product functions as nature ultimate anti inflammatory powerhouse. Sourced from trusted partners in the Northeast Atlantic Ocean and processed under rigid quality standards, these whole fish are approximately 15 to 20 cm long. Thanks to the IQF Individually Quick Frozen freezing method, each herring is frozen rapidly and separately on site. This locks in raw freshness, rich natural oils, and delicate vitamins without the need for artificial processing, making it an incredibly convenient choice for effortless portion control and small meal prepping.\u003c\/p\u003e\n\u003cp\u003eIntegrating whole oily fish into a canine diet delivers focused evolutionary and anatomical benefits. Herring is widely celebrated as an outstanding source of easily digestible marine protein that works naturally to support a broad range of biological functions. These forage fish are packed with dense concentrations of long chain Omega 3 fatty acids, specifically EPA and DHA, which work harmoniously to nourish the skin barrier, alleviate joint stiffness, reduce systemic inflammation, and promote a radiant coat. They are also an exceptional natural source of bioavailable vitamin D and selenium, which play critical roles in regulating immune resilience, encouraging healthy thyroid performance, and maintaining long term skeletal vitality.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Kiezebrink raw ingredient range, this product contains 100% pure whole herring including all natural internal organs and soft bones, with 0% plant fillers, grains, or artificial additives. This gives health conscious pet owners and dedicated DIY raw feeders ultimate customisation control over the bowl. It serves as an incredibly clean honest addition, allowing you to seamlessly introduce high quality marine variety to your calculated BARF or prey model raw configuration while maintaining complete structural flexibility over the rest of your dog daily meat and bone ratios.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs Not for human consumption. It is also highly suitable for raw fed cats.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the individual freezing method allows pet owners to easily pull out a single fish for smaller breeds or multiple items for larger companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as part of a varied customised DIY raw feeding or BARF routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDaily Serving for Adults: Feed adult dogs approximately 2% to 3% of their ideal expected adult body weight each day, adjusted for individual activity levels, breed, and metabolism. Whole fish should typically be calculated into their overall weekly muscle and bone allowance.\u003c\/p\u003e\n\u003cp\u003ePuppy Feeding: Can be safely introduced to growing puppies as a manageable soft bone and protein component of their daily calculated raw intake based on age and target weight development.\u003c\/p\u003e\n\u003cp\u003eComplementary DIY Strategy: Whole herring contains its own natural bones and organs, but it is a complementary addition designed to supplement a raw food framework, not a standalone diet. To maintain a perfectly balanced routine over time, it is highly recommended to feed this oily fish mix as a targeted nutritional boost no more than once or twice a week alongside a broader rotation of alternative land and poultry proteins.\u003c\/p\u003e\n\u003cp\u003eThiaminase Consideration: Wild herring naturally contains thiaminase, an enzyme that can break down vitamin B1 over time if fed exclusively. This is easily managed by keeping fish as a supplementary treat or a weekly meal addition rather than the primary daily protein source.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: These whole fish are designed to be served exactly as they are. They can be placed directly into the bowl alongside your choice of ground raw minces, alternative land proteins, leafy greens, or raw eggs. Never cook or microwave this product, as cooked fish bones can harden and splinter.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Take out the exact number of herring required and defrost them completely in a sealed container inside the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 2 days. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw fish.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":54555792474446,"sku":"KBHIQF\/1","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54555792703822,"sku":"KBHIQF\/10","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/50105-8051e542b89878c58b509ef3451ffbc7.webp?v=1788093719"},{"product_id":"kiezebrink-raw-dog-food-sprats-iqf","title":"Kiezebrink Raw Dog Food - Sprats IQF","description":"\u003cp\u003eKiezebrink Sprats IQF in the 1kg pack size provides a premium nutrient dense whole prey addition meticulously selected to bring the immense marine advantages of oily fish straight to your dog bowl. Comprising 100% human grade whole wild sprats, this single ingredient product functions as nature ultimate anti inflammatory powerhouse. Sourced from trusted partners and processed under rigid quality standards, these small saltwater forage fish measure approximately 6 to 9 cm in length. Thanks to the IQF Individually Quick Frozen freezing method, each sprat is frozen rapidly and separately on site. This locks in raw freshness, rich natural oils, and delicate vitamins without the need for artificial processing, making it an incredibly convenient choice for effortless portion control and small meal prepping.\u003c\/p\u003e\n\u003cp\u003eIntegrating small whole oily fish into a canine diet delivers focused evolutionary and anatomical benefits. Sprats are widely celebrated as an outstanding source of easily digestible marine protein that works naturally to support a broad range of biological functions. Because they are consumed completely whole, they provide a perfect architectural ratio of muscle tissue, exceptionally soft manageable bones, and vital internal organs. These tiny powerhouses are packed with dense concentrations of long chain Omega 3 fatty acids, specifically EPA and DHA, which work harmoniously to nourish the skin barrier, alleviate joint stiffness, reduce systemic inflammation, and promote a radiant coat. They are also an exceptional natural source of bioavailable vitamin D, calcium, and selenium, which play critical roles in regulating immune resilience and maintaining long term skeletal vitality.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Kiezebrink raw ingredient range, this product contains 100% pure whole sprats including all natural internal organs and soft bones, with 0% plant fillers, grains, or artificial additives. This gives health conscious pet owners and dedicated DIY raw feeders ultimate customisation control over the bowl. The compact physical size of sprats makes them an incredibly non intimidating addition, allowing you to seamlessly introduce high quality marine variety to your calculated BARF configuration, reward toy breeds with an ancestral crunch, or use them straight from the freezer as high value training treats.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption. It is also highly suitable for raw fed cats.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the miniature size of these fish makes them exceptionally manageable for toy breeds and small mouths, while serving as a fantastic bowl topper for larger companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as part of a varied customised DIY raw feeding or BARF routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDaily Serving for Adults: Feed adult dogs approximately 2% to 3% of their ideal expected adult body weight each day, adjusted for individual activity levels, breed, and metabolism. Whole fish should typically be calculated into their overall weekly allowance.\u003c\/p\u003e\n\u003cp\u003ePuppy Feeding: Can be safely introduced to raw experienced growing puppies as a highly manageable, soft bone and protein component of their daily calculated raw intake based on age and target weight development. Always supervise closely.\u003c\/p\u003e\n\u003cp\u003eComplementary DIY Strategy: Whole sprats contain their own natural bones and organs, but they are a complementary addition designed to supplement a raw food framework, not a standalone diet. To maintain a perfectly balanced routine over time, it is highly recommended to feed these small oily fish as a targeted nutritional boost alongside a broader rotation of alternative land and poultry proteins.\u003c\/p\u003e\n\u003cp\u003eThiaminase Consideration: Wild sprats are thiaminase negative fish, meaning they do not contain the enzyme that breaks down vitamin B1. However, to maintain perfect nutritional harmony, it is still best utilized as a supplementary weekly variety booster rather than the primary daily protein base.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: These small fish are designed to be served exactly as they are. They can be placed directly into the bowl alongside your choice of ground raw minces, alternative land proteins, leafy greens, or raw eggs. They can also be fed straight from the freezer on hot days as a cooling snack. Never cook or microwave this product.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Take out the exact number of sprats required and defrost them completely in a sealed container inside the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 2 days. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw fish.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":54555797193038,"sku":"KBSPIQF\/1","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54555797520718,"sku":"KBSPIQF\/10","price":29.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/sprat-500x500-1.jpg?v=1763491488"},{"product_id":"daf-raw-dog-food-1kg-mackerel","title":"DAF Raw Dog Food - 1kg Mackerel","description":"\u003cp\u003eDAF Raw Mackerel offers a high quality and nutrient dense complementary feed that makes a fantastic addition to your dogs raw feeding routine. Packed with 100% natural fish, this premium ingredient is an exceptional source of omega 3 fatty acids, which are essential for maintaining healthy skin and a beautifully glossy coat. It provides a rich variety of nutrients, including vitamin D, selenium, and vital B vitamins, supporting your pets immune system, joint mobility, and overall daily vitality.\u003c\/p\u003e\n\u003cp\u003eThis pure fish product is ideal for pet owners who follow a DIY raw diet, allowing you to easily boost the nutritional profile of your dogs meals. Mackerel provides a highly palatable option that introduces a rich aroma and taste, making it perfect for tempting picky eaters or dogs with sensitivities to common land proteins. It contains no artificial colours, flavours, or preservatives, ensuring a clean and wholesome option for your pet.\u003c\/p\u003e\n\u003cp\u003eAt Trusty Pet Supplies, we are proud to supply Durham Animal Feeds products to support your raw feeding journey. This frozen mackerel ingredient helps you customise every bowl to your dogs unique needs, ensuring they receive the natural goodness required to stay healthy and active.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (Although this uses human grade ingredients, it is not intended for human consumption)\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as part of a balanced raw feeding routine\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide \/ How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDaily Serving for Adults: Feed adult dogs approximately 2% to 3% of their ideal body weight daily as part of a varied raw routine.\u003c\/p\u003e\n\u003cp\u003eComplementary Feeding: This is a complementary product and should be fed alongside other proteins, bone, and offal to achieve a fully balanced daily diet.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Defrost the product completely in a cool place or in a sealed container inside the refrigerator before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 hours. Do not refreeze after thawing.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and surfaces thoroughly with warm soapy water after handling.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of fresh, clean drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Default Title","offer_id":54556055830862,"sku":"DAFMC1","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/Herring_f58a3b73-e31a-4d97-a61d-a7054efb81de.jpg?v=1788084682"},{"product_id":"kiezebrink-raw-dog-food-sardines-iqf-1kg","title":"Kiezebrink Raw Dog Food - Sardines IQF 1kg","description":"\u003cp\u003eKiezebrink Sardines IQF provides a premium nutrient dense whole prey addition meticulously selected to bring the immense marine advantages of oily fish straight to your dog bowl. Comprising 100% human grade whole wild sardines, this single ingredient product functions as nature ultimate anti inflammatory powerhouse. Sourced from trusted partners in the Northeast Atlantic Ocean and processed under rigid quality standards, these small forage fish measure approximately 16 to 23 cm in length. Thanks to the IQF Individually Quick Frozen freezing method, each sardine is frozen rapidly and separately on site. This locks in raw freshness, rich natural oils, and delicate vitamins without the need for artificial processing, making it an incredibly convenient choice for effortless portion control and small meal prepping.\u003c\/p\u003e\n\u003cp\u003eIntegrating whole oily fish into a canine diet delivers focused evolutionary and anatomical benefits. Sardines are widely celebrated as an outstanding source of easily digestible marine protein that works naturally to support a broad range of biological functions. Because they sit low on the marine food chain, these clean forage fish accumulate significantly fewer heavy metals than larger predatory species while delivering dense concentrations of long chain Omega 3 fatty acids, specifically EPA and DHA. These pristine oils work harmoniously to nourish the skin barrier, alleviate joint stiffness, reduce systemic inflammation, and promote a radiant coat. They are also an exceptional natural source of bioavailable vitamin D, vitamin B12, calcium, and selenium, which play critical roles in regulating immune resilience, encouraging healthy cardiovascular performance, and maintaining long term skeletal vitality.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Kiezebrink raw ingredient range, this product contains 100% pure whole sardines including all natural internal organs and soft bones, with 0% plant fillers, grains, or artificial additives. This gives health conscious pet owners and dedicated DIY raw feeders ultimate customisation control over the bowl. It serves as an incredibly clean honest addition, allowing you to seamlessly introduce high quality marine variety to your calculated BARF or prey model raw configuration while maintaining complete structural flexibility over the rest of your dog daily meat and bone ratios.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption. It is also highly suitable for raw fed cats.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the individual freezing method allows pet owners to easily pull out a single small fish for toy breeds or multiple items for larger companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as part of a varied customised DIY raw feeding or BARF routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDaily Serving for Adults: Feed adult dogs approximately 2% to 3% of their ideal expected adult body weight each day, adjusted for individual activity levels, breed, and metabolism. Whole fish should typically be calculated into their overall weekly muscle and bone allowance.\u003c\/p\u003e\n\u003cp\u003ePuppy Feeding: Can be safely introduced to raw experienced growing puppies as a manageable soft bone and protein component of their daily calculated raw intake based on age and target weight development. Always supervise closely.\u003c\/p\u003e\n\u003cp\u003eComplementary DIY Strategy: Whole sardines contain their own natural bones and organs, but they are a complementary addition designed to supplement a raw food framework, not a standalone diet. To maintain a perfectly balanced routine over time, it is highly recommended to feed this oily fish mix as a targeted nutritional boost no more than once or twice a week alongside a broader rotation of alternative land and poultry proteins.\u003c\/p\u003e\n\u003cp\u003eThiaminase Consideration: Wild sardines are thiaminase negative fish, meaning they do not contain the enzyme that breaks down vitamin B1. However, to maintain perfect nutritional harmony, it is still best utilized as a supplementary weekly variety booster rather than the primary daily protein base.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: These whole fish are designed to be served exactly as they are. They can be placed directly into the bowl alongside your choice of ground raw minces, alternative land proteins, leafy greens, or raw eggs. Never cook or microwave this product, as cooked fish bones can harden and splinter.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Take out the exact number of sardines required and defrost them completely in a sealed container inside the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 2 days. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw fish.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Default Title","offer_id":54556182020430,"sku":"KBSAIQF\/1","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/Sardines.jpg?v=1761664879"},{"product_id":"kiezebrink-raw-dog-food-smelt-iqf","title":"Kiezebrink Raw Dog Food - Smelt IQF","description":"\u003cp\u003eKiezebrink Smelt IQF provides a premium nutrient dense whole prey addition meticulously selected to bring the immense marine advantages of small fish straight to your dog bowl. Comprising 100% human grade whole wild smelt, this single ingredient product functions as nature ultimate self contained multivitamin package. Sourced from trusted partners and processed under rigid quality standards, these small delicate freshwater fish are frozen rapidly and separately on site thanks to the IQF Individually Quick Frozen freezing method. This locks in raw freshness, rich natural micro nutrients, and delicate vitamins without the need for artificial processing, making it an incredibly convenient choice for effortless portion control and swift meal prepping.\u003c\/p\u003e\n\u003cp\u003eIntegrating small whole fish into a canine diet delivers focused evolutionary and anatomical benefits. Smelt is widely celebrated as an outstanding source of easily digestible marine protein that works naturally to support a broad range of biological functions. Because they are consumed completely whole, they provide a perfect architectural ratio of muscle tissue, soft manageable bones, and vital internal organs. These tiny powerhouses are packed with clean concentrations of essential fatty acids, which work harmoniously to nourish the skin barrier and promote a radiant coat. They are also an exceptional natural source of bioavailable vitamin D, calcium, and phosphorus, which play critical roles in regulating immune resilience and maintaining long term skeletal vitality.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Kiezebrink raw ingredient range, this product contains 100% pure whole smelt including all natural internal organs and soft bones, with 0% plant fillers, grains, or artificial additives. This gives health conscious pet owners and dedicated DIY raw feeders ultimate customisation control over the bowl. The small physical size of smelt makes them an incredibly non intimidating addition, allowing you to seamlessly introduce high quality variety to your calculated BARF configuration, reward smaller breeds with an ancestral crunch, or use them as frozen high value training treats.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption. It is also highly suitable for raw fed cats.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the miniature size of these fish makes them exceptionally manageable for toy breeds and small mouths, while serving as a fantastic bowl topper for larger companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as part of a varied customised DIY raw feeding or BARF routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDaily Serving for Adults: Feed adult dogs approximately 2% to 3% of their ideal expected adult body weight each day, adjusted for individual activity levels, breed, and metabolism. Whole fish should typically be calculated into their overall weekly allowance.\u003c\/p\u003e\n\u003cp\u003ePuppy Feeding: Can be safely introduced to raw experienced growing puppies as a highly manageable, soft bone and protein component of their daily calculated raw intake based on age and target weight development. Always supervise closely.\u003c\/p\u003e\n\u003cp\u003eComplementary DIY Strategy: Whole smelt contains its own natural bones and organs, but it is a complementary addition designed to supplement a raw food framework, not a standalone diet. To maintain a perfectly balanced routine over time, it is highly recommended to feed these small fish as a targeted nutritional boost alongside a broader rotation of alternative land and poultry proteins.\u003c\/p\u003e\n\u003cp\u003eThiaminase Consideration: Wild smelt naturally contains thiaminase, an enzyme that can break down vitamin B1 over time if fed exclusively. This is easily managed by keeping fish as a supplementary treat or a weekly meal addition rather than the primary daily protein source.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: These small fish are designed to be served exactly as they are. They can be placed directly into the bowl alongside your choice of ground raw minces, alternative land proteins, leafy greens, or raw eggs. They can also be fed straight from the freezer on hot days as a cooling snack. Never cook or microwave this product.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Take out the exact number of smelt required and defrost them completely in a sealed container inside the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 2 days. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw fish.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":54556194636110,"sku":"KBIQFS\/1","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":54556194177358,"sku":"KBIQFS\/10","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/smelt-iqf-500x500-1.jpg?v=1762952556"},{"product_id":"daf-raw-dog-food-whole-herrings-1kg","title":"DAF Raw Dog Food - Whole Herrings 1kg","description":"\u003cp\u003eDAF Raw Whole Herrings offer a highly nutritious and flavourful whole oily fish option; they serve as a fantastic treat or meal addition for your dogs daily raw feeding routine. Prepared by Durham Animal Feeds, this premium frozen selection consists of 100% whole herrings, delivering an abundance of natural nutrients that support vibrant overall health.\u003c\/p\u003e\n\u003cp\u003eHerrings are an absolute powerhouse of nutrition for dogs, being exceptionally rich in omega 3 essential fatty acids including EPA and DHA. These healthy fats play a vital role in reducing inflammation, promoting a thick glossy coat, and supporting optimal brain development and joint mobility. Serving whole herrings provides an engaging crunchy texture that dogs absolutely love; they naturally include the soft bones, which supply a perfectly balanced and safe source of calcium and phosphorus.\u003c\/p\u003e\n\u003cp\u003eThese whole frozen herrings can be fed straight from the freezer as a refreshing crunchy snack, or thawed and added directly to your pets bowl to enhance their regular food. Containing 0% grains, gluten, or artificial additives, this clean recipe provides complete peace of mind for health conscious pet owners looking for a reliable way to add wholesome variety to the bowl. It is an ideal single protein option for dogs with allergies or intolerances to common land proteins like beef or chicken.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eSuitable For\u003c\/strong\u003e \u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs and cats (Although we use human grade food, this is not for human consumption.)\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; they are especially ideal for medium to large dogs, or can be portioned for smaller companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs, cats, and puppies as part of a varied raw feeding routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eComplementary Feeding: Feed as a rewarding treat or as the oily fish component of a balanced raw diet. Oily fish should ideally make up around 10% of your dogs long term raw food intake.\u003c\/p\u003e\n\u003cp\u003eFrequency Guideline: Excellent for adding to the daily meal 1 to 2 times a week to provide a natural omega 3 boost.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Take out the desired number of fish and defrost them completely in a sealed container in a cool place, or inside the refrigerator, before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 to 48 hours. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw fish.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean, fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Default Title","offer_id":54556423520590,"sku":"DAFWH1","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/Herring.jpg?v=1788007658"},{"product_id":"kiezebrink-raw-dog-food-sardines-iqf-10kg","title":"Kiezebrink Raw Dog Food - Sardines IQF 10kg","description":"\u003cp\u003eKiezebrink Sardines IQF provides a premium nutrient dense whole prey addition meticulously selected to bring the immense marine advantages of oily fish straight to your dog bowl. Comprising 100% human grade whole wild sardines, this single ingredient product functions as nature ultimate anti inflammatory powerhouse. Sourced from trusted partners in the Northeast Atlantic Ocean and processed under rigid quality standards, these small forage fish measure approximately 16 to 23 cm in length. Thanks to the IQF Individually Quick Frozen freezing method, each sardine is frozen rapidly and separately on site. This locks in raw freshness, rich natural oils, and delicate vitamins without the need for artificial processing, making it an incredibly convenient choice for effortless portion control and small meal prepping.\u003c\/p\u003e\n\u003cp\u003eIntegrating whole oily fish into a canine diet delivers focused evolutionary and anatomical benefits. Sardines are widely celebrated as an outstanding source of easily digestible marine protein that works naturally to support a broad range of biological functions. Because they sit low on the marine food chain, these clean forage fish accumulate significantly fewer heavy metals than larger predatory species while delivering dense concentrations of long chain Omega 3 fatty acids, specifically EPA and DHA. These pristine oils work harmoniously to nourish the skin barrier, alleviate joint stiffness, reduce systemic inflammation, and promote a radiant coat. They are also an exceptional natural source of bioavailable vitamin D, vitamin B12, calcium, and selenium, which play critical roles in regulating immune resilience, encouraging healthy cardiovascular performance, and maintaining long term skeletal vitality.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Kiezebrink raw ingredient range, this product contains 100% pure whole sardines including all natural internal organs and soft bones, with 0% plant fillers, grains, or artificial additives. This gives health conscious pet owners and dedicated DIY raw feeders ultimate customisation control over the bowl. It serves as an incredibly clean honest addition, allowing you to seamlessly introduce high quality marine variety to your calculated BARF or prey model raw configuration while maintaining complete structural flexibility over the rest of your dog daily meat and bone ratios.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption. It is also highly suitable for raw fed cats.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the individual freezing method allows pet owners to easily pull out a single small fish for toy breeds or multiple items for larger companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as part of a varied customised DIY raw feeding or BARF routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDaily Serving for Adults: Feed adult dogs approximately 2% to 3% of their ideal expected adult body weight each day, adjusted for individual activity levels, breed, and metabolism. Whole fish should typically be calculated into their overall weekly muscle and bone allowance.\u003c\/p\u003e\n\u003cp\u003ePuppy Feeding: Can be safely introduced to raw experienced growing puppies as a manageable soft bone and protein component of their daily calculated raw intake based on age and target weight development. Always supervise closely.\u003c\/p\u003e\n\u003cp\u003eComplementary DIY Strategy: Whole sardines contain their own natural bones and organs, but they are a complementary addition designed to supplement a raw food framework, not a standalone diet. To maintain a perfectly balanced routine over time, it is highly recommended to feed this oily fish mix as a targeted nutritional boost no more than once or twice a week alongside a broader rotation of alternative land and poultry proteins.\u003c\/p\u003e\n\u003cp\u003eThiaminase Consideration: Wild sardines are thiaminase negative fish, meaning they do not contain the enzyme that breaks down vitamin B1. However, to maintain perfect nutritional harmony, it is still best utilized as a supplementary weekly variety booster rather than the primary daily protein base.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: These whole fish are designed to be served exactly as they are. They can be placed directly into the bowl alongside your choice of ground raw minces, alternative land proteins, leafy greens, or raw eggs. Never cook or microwave this product, as cooked fish bones can harden and splinter.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Take out the exact number of sardines required and defrost them completely in a sealed container inside the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 2 days. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw fish.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Default Title","offer_id":60534418669902,"sku":"KBSAIQF\/10","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/Sardines_93d4478c-2233-4291-bd0d-9b2677860561.jpg?v=1787740137"},{"product_id":"trusty-pet-supplies-dried-sprats-dog-treats","title":"Trusty Pet Supplies Dried Sprats Dog Treats","description":"\u003cp\u003eTreat your dog to a delicious and rewarding snack with Trusty Pet Supplies Dried Sprats Dog Treats. Crafted with 100% natural premium fish, these premium dog treats are gently air dried to protect the natural goodness and lock in a rich flavour and tempting aroma that pets find completely irresistible. They serve as the ultimate high value reward for obedience training, daily walks, or simply showing your companion some extra love.\u003c\/p\u003e\n\u003cp\u003eFormulated with sensitive digestion in mind, these natural treats offer a clean, grain free and gluten free recipe that contains no artificial colours, flavours, or preservatives. Sprats provide a rich, high quality protein source that supports healthy muscle maintenance and overall vitality. These healthy treats are naturally rich in omega 3 and omega 6 fatty acids, which are essential nutrients known to support healthy skin, a glossy coat, and joint mobility. They are highly palatable and retain a satisfyingly crunchy texture that satisfies your pet natural chewing instinct while keeping them focused and eager to learn. Regular chewing also helps to scrape away plaque and manage tartar build up, supporting good oral hygiene and fresh breath.\u003c\/p\u003e\n\u003cp\u003eThese wholesome treats are easy to portion, clean to handle, and perfect to pocket when you are on the go. By choosing a pure and natural recipe from Trusty Pet Supplies, you can feel confident that you are feeding your companion a healthy snack backed by our 50+ years of pet trade experience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAdult dogs and puppies from 4 months of age and older. Ideal for pets with grain intolerances, sensitive digestive systems, or those needing skin, coat, and joint support. Not for human consumption.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide \/ How To Use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eFeed anytime as a complementary training reward, healthy snack, or good behaviour treat as part of a balanced diet. You can easily feed these treats whole or break them down into smaller pieces for smaller dogs. To keep your dog in a lean and active condition, always reduce the portion size of their main meals accordingly when feeding rewards throughout the day. Supervise your dog at all times during feeding and ensure a bowl of clean, fresh drinking water is always available. Store the pack in cool, dry conditions.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"100g","offer_id":60535131177294,"sku":"TPSSPR\/100","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":60663113318734,"sku":"TPSSPR\/500","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":60535131210062,"sku":"TPSSPR\/1","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"2kg","offer_id":60663113351502,"sku":"TPSSPR\/2","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/sprats1_fe04829b-d95b-4397-a3fa-4530cc6f3900.jpg?v=1788521758"}],"url":"https:\/\/trustypetsupplies.co.uk\/collections\/fishing-bait.oembed","provider":"Trusty Pet Supplies","version":"1.0","type":"link"}