{"title":"LickiMat","description":"","products":[{"product_id":"lickimat-classic-buddy-dog-toy","title":"LickiMat Classic Buddy Dog Toy","description":"\u003cp\u003eTransform your dog’s meal and treat times into a deeply engaging, calming experience with the LickiMat Classic Buddy. Designed by veterinarians as a highly effective boredom buster and anxiety reliever, this innovative licking mat features a unique cross labyrinth design. These maze like grid patterns are specifically engineered to trap spreadable treats, raw food, or wet kibble, encouraging your dog to lick enthusiastically to retrieve every last morsel. \u003cbr\u003eThe true magic of the LickiMat Buddy lies in the biological power of licking. As your dog licks the textured surface, the repetitive tongue action triggers the natural release of endorphins in their brain, instantly soothing and calming them during stressful events like thunderstorms, fireworks, grooming sessions, or crate training. Additionally, this licking action stimulates saliva production, which naturally aids digestion and introduces beneficial enzymes that help clean your pet's tongue, teeth, and gums for fresher breath. \u003cbr\u003eConstructed from premium, human grade TPR Thermal Plastic Rubber, the LickiMat Classic is entirely non toxic, free from silicone and phthalates, and completely safe for your pet. By spreading food across the wide, compartmentalised surface, it acts as an exceptional slow feeder for dogs who tend to gulp their meals, drastically slowing down consumption to prevent bloating and improve digestion.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003eAvailable Colours \u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eThe LickiMat Classic Buddy is available in a variety of vibrant, eye catching colours to suit your style, including Green, Orange, Blue, Turquoise, Pink, and Red.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs and cats \u003cbr\u003eBreed Size: Toy, small, and medium breeds large breeds can also use it for targeted training or treats \u003cbr\u003eLife Stage: Puppies, adult, and senior pets\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUsing the back of a spoon or a flat spatula, press your dog’s favourite soft treat such as wet dog food, raw mince, Greek yoghurt, mashed banana, pureed pumpkin, or dog safe peanut butter deeply into the labyrinth pockets of the mat, then present it to your pet on the floor. For an extra refreshing challenge that extends playtime during hot summer days, place the fully loaded mat into the freezer for two to three hours before serving. Always supervise your pet during initial use to ensure they lick the mat rather than chewing on the rubber edges. Hand wash with warm, soapy water after each use.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54555795095886,"sku":"LMB\/G","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54555795390798,"sku":"LMB\/O","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":54555795423566,"sku":"LMB\/PI","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":54555795456334,"sku":"LMB\/PU","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":54555795489102,"sku":"LMB\/T","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Buddy.jpg?v=1754474742"},{"product_id":"lickimat-slomo-dog-toy","title":"LickiMat Slomo Dog Toy","description":"\u003cp\u003eGet ready to take your dog's mealtime enrichment to the absolute next level with the highly versatile LickiMat Slomo Dog Toy. Beautifully divided into a clever four quadrant grid, this innovative feeding plate brings a brilliant twist to traditional treat mats by allowing you to serve dry kibble and soft, spreadable treats simultaneously on a single, compact tray.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind the Slomo's incredible success lies in this multi textured, partitioned layout. Featuring two quadrants of dense, raised rubber bumps alongside two quadrants of deep cross walls, it is specifically engineered to manage different food consistencies at the same time. You can pack dry biscuits into the deep pockets while spreading peanut butter, wet food, or yogurt over the bumpy sections. This unique combination forces your dog to alternate between crunching and licking, which dramatically slows down fast eaters, improves digestion, and provides deep mental stimulation to keep indoor boredom completely at bay.\u003c\/p\u003e\n\u003cp\u003eWhile the rigid polypropylene base stands up beautifully to daily kitchen use, the non slip rubber feet keep the tray firmly anchored to your kitchen tile or linoleum floor, preventing your enthusiastic pup from chasing their dinner across the room.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (and cats too)\u003c\/p\u003e\n\u003cp\u003eBreed Size: Perfectly sized for extra small, small, medium, and large dog breeds\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages from teething young puppies to senior companions (highly effective for calming anxious pets during grooming, bathing, or thunderstorms; not a chew toy, so supervise your pet during use)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003ePlace a handful of dry kibble or crunchy biscuits into the two deep cross walled quadrants.\u003c\/p\u003e\n\u003cp\u003eUse a spoon or flat spatula to spread a thin layer of wet food, raw meat, or plain yogurt across the two bumpy quadrants.\u003c\/p\u003e\n\u003cp\u003ePlace the tray flat on the floor or inside your dog's crate to create a relaxing, focus building snack routine.\u003c\/p\u003e\n\u003cp\u003eFreeze the fully loaded tray for 2 to 3 hours before serving to create an extra challenging, long lasting summer treat.\u003c\/p\u003e\n\u003cp\u003eWash the mat immediately after use by soaking it in warm, soapy water and scrubbing gently with a soft brush, or place it on the top rack of your dishwasher.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54555796209998,"sku":"LMSLO\/G","price":10.95,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":54555796242766,"sku":"LMSLO\/R","price":10.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":54555795816782,"sku":"LMSLO\/T","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Slomo.jpg?v=1754474618"},{"product_id":"lickimat-tuff-soother-dog-toy","title":"LickiMat Tuff Soother Dog Toy","description":"\u003cp\u003eGet ready to elevate your dog's calming enrichment routine with the ultra rugged LickiMat Tuff Soother Dog Toy. Beautifully designed with a dense grid of miniature rubber bumps, this heavy duty enrichment mat brings a brilliant, highly durable twist to traditional treat feeding to keep your pet thoroughly entertained, focused, and relaxed.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind the Tuff Soother's incredible performance lies in its reinforced, rigid construction. While standard flexible mats can be easily chewed or flipped over by eager mouths, this advanced version is engineered with a tough, impact resistant polypropylene base wrapped in premium, food grade rubber. The intricate, bumpy texture is specifically designed to lock in smooth wet food, plain yogurt, runny liquids, and thick spreads. As your dog works carefully to lick every single morsel off the bumps, the repetitive licking action triggers a natural release of soothing hormones, helping to drastically reduce indoor boredom, separation anxiety, and stress.\u003c\/p\u003e\n\u003cp\u003eWhile the heavy duty layout stands up beautifully to daily kitchen use, it features integrated non slip rubber feet to keep the tray firmly anchored to your tile, wood, or linoleum floors. This ensures your dog can focus completely on their snack without chasing their dinner across the room.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (and cats too)\u003c\/p\u003e\n\u003cp\u003eBreed Size: Universally sized to provide an excellent tongue workout for small, medium, and large dog breeds\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, from teething young puppies to senior companions (perfect for teething pups or dogs that tend to lightly chew soft mats; though highly durable, it is still not a stationary chew toy, so supervise your pet during use)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUse a spoon or flat spatula to firmly press canned wet food, pureed fruit, meat pastes, or peanut butter deep into the dense grid of rubber bumps.\u003c\/p\u003e\n\u003cp\u003ePlace the rigid tray flat on the kitchen floor or inside your dog's crate to create a calming, focus building snack routine.\u003c\/p\u003e\n\u003cp\u003eFreeze the fully loaded mat for 2 to 3 hours before serving to create an extra challenging, long lasting summer treat.\u003c\/p\u003e\n\u003cp\u003eUse the mat as a rewarding distraction tool to keep your dog cooperative during grooming, brushing, or nail clipping.\u003c\/p\u003e\n\u003cp\u003eRun the tray under a hot tap and scrub with a soft brush, or simply pop it onto the top rack of your dishwasher for a quick, effortless clean.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54555801715022,"sku":"LMTS\/G","price":11.95,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54555801551182,"sku":"LMTS\/O","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Tuff-Soother.jpg?v=1754466612"},{"product_id":"lickimat-classic-soother-dog-toy","title":"LickiMat Classic Soother Dog Toy","description":"\u003cp\u003eGet ready to transform your dog's snack time into a calming and mentally enriching experience with the innovative LickiMat Classic Soother Dog Toy. Beautifully designed with a dense grid of miniature rubber bumps, this classic enrichment mat brings a brilliant twist to traditional treat feeding to keep your pet thoroughly entertained, focused, and relaxed.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind this soothing mat's incredible success lies in its ability to stimulate natural licking behaviors. When you spread soft treats across the bumpy surface, your dog must work carefully with their tongue to lick up every single morsel. This repetitive licking action triggers the natural release of soothing hormones in your dog's body, helping to naturally reduce anxiety, stress, and boredom. To maximize health benefits, the textured surface also aids digestive health by slowing down speedy eaters, while the gentle scraping motion on the tongue helps clean away bacteria for fresher breath.\u003c\/p\u003e\n\u003cp\u003eWhile the flexible, food grade rubber layout stands up beautifully to daily use, it is incredibly easy to customize with a wide variety of healthy snacks. You can serve everything from peanut butter and wet food to plain yogurt, and even freeze the entire mat on hot summer days to create a long lasting, cooling treat experience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (and cats too)\u003c\/p\u003e\n\u003cp\u003eBreed Size: Perfectly sized for small, medium, and large dog breeds\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, from teething young puppies to senior companions (highly effective for calming pets during stressful situations like fireworks, thunderstorms, grooming, or vet visits; not a chew toy, so supervise your pet to ensure they do not chew the mat)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUse a spoon or flat spatula to spread a thin layer of your dog's favorite soft treat across the textured rubber bumps.\u003c\/p\u003e\n\u003cp\u003ePlace the mat flat on the floor or inside your dog's crate during stressful events to help them self soothe.\u003c\/p\u003e\n\u003cp\u003eFreeze the loaded mat for 2 to 3 hours before serving to create an extra challenging, long lasting summer treat.\u003c\/p\u003e\n\u003cp\u003eUse the mat as a rewarding distraction tool while brushing your dog, clipping their nails, or giving them a bath.\u003c\/p\u003e\n\u003cp\u003eWash the mat immediately after use by soaking it in warm, soapy water and scrubbing gently with a brush, or rinse it thoroughly under a running tap.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54555814396238,"sku":"LMS\/G","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54555813904718,"sku":"LMS\/O","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":54555814297934,"sku":"LMS\/PI","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":54555814330702,"sku":"LMS\/PU","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":54555814363470,"sku":"LMS\/T","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Soother.jpg?v=1754479539"},{"product_id":"lickimat-x-large-classic-buddy-dog-toy","title":"LickiMat X Large Classic Buddy Dog Toy","description":"\u003cp\u003eGet ready to upscale your dog's mealtime enrichment with the generously proportioned LickiMat X Large Classic Buddy Dog Toy. Beautifully designed with a wide, intricate cross-hatched maze pattern, this expanded enrichment mat brings a brilliant twist to traditional treat feeding to keep your larger pet thoroughly entertained, focused, and relaxed.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind this extra-large mat's incredible success lies in its ability to handle more substantial portions while stimulating natural licking behaviors. Featuring the signature Buddy criss-cross maze texture, it is engineered to lock in chunkier wet foods, raw meat, meat pastes, and thick spreads. As your dog works carefully with their tongue to navigate the maze, the repetitive licking action triggers a natural release of soothing hormones in their body, helping to drastically reduce indoor boredom, separation anxiety, and stress.\u003c\/p\u003e\n\u003cp\u003eWhile the flexible, food-grade rubber layout stands up beautifully to daily kitchen use, the massive increase in surface area compared to standard mats makes it a fantastic alternative to a traditional feeding bowl. It slows down speedy eaters to maximize nutrient absorption, improve digestion, and prevent bloating, all while scraping the tongue gently to ensure cleaner teeth and fresher breath.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (and cats too)\u003c\/p\u003e\n\u003cp\u003eBreed Size: Specially scaled in an X Large size to provide the perfect surface area and portion capacity for medium, large, and giant dog breeds\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, from growing large-breed puppies to senior companions (highly effective for calming pets during stressful situations like fireworks, grooming, or crate training; not a chew toy, so supervise your pet to ensure they do not bite the mat)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUse a spoon or flat spatula to firmly press raw meals, canned wet food, mashed fruits, or plain yogurt deep into the criss-cross maze grooves.\u003c\/p\u003e\n\u003cp\u003ePlace the mat flat on your kitchen floor or inside your dog's crate to create a calming, focus-building snack routine.\u003c\/p\u003e\n\u003cp\u003eFreeze the fully loaded mat for 2 to 3 hours before serving to create an extra challenging, long-lasting summer treat that extends playtime.\u003c\/p\u003e\n\u003cp\u003eUse the mat as a rewarding distraction tool to keep your large dog cooperative and still during grooming, bathing, or claw clipping.\u003c\/p\u003e\n\u003cp\u003eRinse the mat under a hot tap and scrub gently with a soft brush after use to clear the maze, or simply pop it into the microwave or freezer as needed (hand washing is recommended for the Classic range).\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54556169142606,"sku":"LMBXL\/G","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54556167569742,"sku":"LMBXL\/O","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":54556169175374,"sku":"LMBXL\/T","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Buddy.jpg?v=1754474742"},{"product_id":"lickimat-classic-playdate-dog-toy","title":"LickiMat Classic Playdate Dog Toy","description":"\u003cp\u003eTransform your dog’s meal and treat times into a deeply engaging, calming experience with the LickiMat Classic Playdate. Designed by veterinarians as a highly effective boredom buster and anxiety reliever, this innovative licking mat is patterned with discrete, square pocket chambers. These square grids are specifically engineered to trap spreadable treats, raw food, or wet kibble, encouraging your dog to lick enthusiastically to retrieve every last morsel. \u003cbr\u003eThe true magic of the LickiMat Playdate lies in the biological power of licking. As your dog licks the textured surface, the repetitive tongue action triggers the natural release of endorphins in their brain, instantly soothing and calming them during stressful events like thunderstorms, fireworks, grooming sessions, or crate training. Additionally, this licking action stimulates saliva production, which naturally aids digestion and introduces beneficial enzymes that help clean your pet's tongue, teeth, and gums for fresher breath. \u003cbr\u003eConstructed from premium, human grade TPR Thermal Plastic Rubber, the LickiMat Classic is entirely non toxic, free from silicone and phthalates, and completely safe for your pet. By spreading food across the wide, compartmentalised surface, it acts as an exceptional slow feeder for dogs who tend to gulp their meals, drastically slowing down consumption to prevent bloating and improve digestion.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003eAvailable Colours \u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eThe LickiMat Classic Playdate is available in a variety of vibrant, eye catching colours to suit your style, including Green, Orange, Blue, Turquoise, Pink, and Red.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs and cats \u003cbr\u003eBreed Size: Toy, small, and medium breeds large breeds can also use it for targeted training or treats \u003cbr\u003eLife Stage: Puppies, adult, and senior pets\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUsing the back of a spoon or a flat spatula, press your dog’s favourite soft treat such as wet dog food, raw mince, Greek yoghurt, mashed banana, pureed pumpkin, or dog safe peanut butter deeply into the square pockets of the mat, then present it to your pet on the floor. For an extra refreshing challenge that extends playtime during hot summer days, place the fully loaded mat into the freezer for two to three hours before serving. Always supervise your pet during initial use to ensure they lick the mat rather than chewing on the rubber edges. Hand wash with warm, soapy water after each use.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54556182380878,"sku":"LMP\/G","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54556182774094,"sku":"LMP\/O","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":54556182806862,"sku":"LMP\/PI","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":54556182839630,"sku":"LMP\/PU","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":54556182872398,"sku":"LMP\/T","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Playdate.jpg?v=1754474722"},{"product_id":"lickimat-wobble-dog-toy","title":"LickiMat Wobble Dog Toy","description":"\u003cp\u003eGet ready to turn your dog’s snack time into a fun, physics-defying challenge with the innovative LickiMat Wobble Dog Toy. Beautifully shaped as a rounded, upside-down dome with a dense grid of interior rubber bumps, this dynamic enrichment bowl brings a brilliant, interactive twist to traditional treat mats by rolling and rocking to keep your pet thoroughly entertained, focused, and mentally sharp.\u003c\/p\u003e\n\n\u003cp\u003eThe real secret behind the Wobble's incredible success lies in its unstable, shifting base. Unlike standard flat mats that sit perfectly still on the floor, this bowl continuously wobbles, spins, and tilts away whenever your dog presses their nose or tongue against it. This unpredictable movement acts as a built-in puzzle, forcing your dog to use their problem-solving skills to chase the bowl around while carefully licking up every single morsel. This repetitive licking action naturally releases calming hormones in your dog's body, transforming a high-energy afternoon into a relaxing, focus-building snack routine.\u003c\/p\u003e\n\n\u003cp\u003eWhile the thick, food-grade rubber layout stands up beautifully to enthusiastic licking, the deep, inverted bowl design naturally catches saliva and soft food. For an even greater challenge, the flexible dome can be turned completely inside out, allowing you to easily apply treats before popping it back to its original shape.\u003c\/p\u003e\n\n\u003cp\u003eSuitable For\n\u003cbr\u003eAnimal Type: Dogs (and cats too)\u003c\/p\u003e\n\n\u003cp\u003eBreed Size: Universally sized to provide an excellent, comfortable tongue workout for small, medium, and large dog breeds alike\u003c\/p\u003e\n\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, from energetic puppies needing a brain game to bored adults requiring extra indoor mental stimulation (designed for interactive licking and feeding; not a chew toy, so supervise your pet to ensure they do not chomp on the rubber edges)\u003c\/p\u003e\n\n\u003cp\u003eHow To Use\n\u003cbr\u003eTurn the flexible bowl inside out, use a spoon or flat spatula to spread a thin layer of peanut butter, wet food, or plain yogurt across the bumps, and pop it right-side out again.\u003c\/p\u003e\n\n\u003cp\u003ePlace the wobbly bowl flat on your kitchen tile or linoleum floor and let your dog figure out how to steady it with their paws or snout.\u003c\/p\u003e\n\n\u003cp\u003eFreeze the loaded bowl for 2 to 3 hours before serving to create a much longer-lasting, cooling summer treat that slows down the wobbling action.\u003c\/p\u003e\n\n\u003cp\u003eUse it as a fun alternative to a standard food dish to turn a portion of your dog's daily wet or raw food meal into an engaging game.\u003c\/p\u003e\n\n\u003cp\u003eSoak the bowl in warm, soapy water and scrub gently with a soft brush to clean, or simply place it on the top rack of your dishwasher.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Grey","offer_id":54556183003470,"sku":"LMW\/G","price":13.95,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54556182577486,"sku":"LMW\/O","price":13.95,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":54556183036238,"sku":"LMW\/PU","price":13.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":54556183069006,"sku":"LMW\/T","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Wobble.jpg?v=1754474721"},{"product_id":"lickimat-slodog-slow-feeder-for-dogs","title":"LickiMat Slodog Slow Feeder for Dogs","description":"\u003cp\u003eGet ready to transform your dog's mealtime from a frantic race into a calm, healthy, and engaging dining experience with the innovative LickiMat Slodog Slow Feeder for Dogs. Beautifully designed as a wide, low profile plate with a unique grid of miniature food pockets, this advanced slow feeder brings a brilliant twist to traditional maze bowls to keep your pet thoroughly entertained and eating at a relaxed pace.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind the Slodog's incredible success lies in its clever flat layout. While standard slow feeder bowls rely on deep, frustrating plastic mazes that can cause jaw strain or block your dog's vision, this feeder spreads a single cup of dry kibble across a vast network of shallow, individual pockets. Because the food is completely separated into tiny portions, your dog is forced to eat one single kibble at a time rather than gulping down massive mouthfuls. This simple change instantly elongates mealtime from seconds to minutes, drastically reducing the risk of dangerous conditions like bloating, gas, vomiting, and painful indigestion.\u003c\/p\u003e\n\u003cp\u003eWhile the rugged, rigid structure stands up beautifully to daily kitchen use, it features a highly accessible design that allows your dog to see their entire meal at once. This completely eliminates the stress and anxiety often associated with deeper maze bowls, making it the ultimate stress free solution for eager eaters.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs\u003c\/p\u003e\n\u003cp\u003eBreed Size: Designed to accommodate up to 2 cups of dry food, making it perfect for small, medium, and large dog breeds alike\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, especially fast eating puppies developing digestive habits and adult dogs prone to gulping their meals (best suited for dry kibble, raw food, or small treats)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003ePour your dog's standard portion of dry kibble directly into the center of the plate.\u003c\/p\u003e\n\u003cp\u003eGently shake the tray from side to side to allow the kibble to naturally distribute itself evenly into the individual shallow pockets.\u003c\/p\u003e\n\u003cp\u003ePlace the plate flat on the floor or on a non slip feeding mat at your dog's regular mealtime.\u003c\/p\u003e\n\u003cp\u003eWatch your dog relaxedly move across the tray, picking up individual pieces of food with ease and comfort.\u003c\/p\u003e\n\u003cp\u003eWash the tray after use with warm, soapy water and a soft brush, or place it on the top rack of your dishwasher for a quick clean.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54556196766030,"sku":"LMSDF\/G","price":10.95,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54556197159246,"sku":"LMSDF\/O","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Slodog.jpg?v=1754474829"},{"product_id":"lickimat-tuff-playdate-dog-toy","title":"LickiMat Tuff Playdate Dog Toy","description":"\u003cp\u003eGet ready to elevate your dog's calming enrichment routine with the ultra rugged LickiMat Tuff Playdate Dog Toy. Beautifully designed with a discrete, square pocketed grid pattern, this heavy duty enrichment mat brings a brilliant, highly durable twist to traditional treat feeding to keep your pet thoroughly entertained, focused, and relaxed.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind the Tuff Playdate's incredible performance lies in its reinforced, rigid construction. While standard flexible mats can be easily chewed or flipped over by eager mouths, this advanced version is engineered with a tough, impact resistant polypropylene base wrapped in premium, food grade rubber. The uniform square grid layout is specifically designed to isolate and separate individual portions of chunky wet food, raw meat, kibble, and thick spreads. As your dog works carefully to lick every single morsel out of the pockets, the repetitive licking action triggers a natural release of soothing hormones, helping to drastically reduce indoor boredom, separation anxiety, and stress.\u003c\/p\u003e\n\u003cp\u003eWhile the heavy duty layout stands up beautifully to daily kitchen use, it features integrated non slip rubber feet to keep the tray firmly anchored to your tile, wood, or linoleum floors. 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Beautifully designed with a wide grid of miniature rubber bumps, this expanded enrichment mat brings a brilliant twist to traditional treat feeding to keep your larger pet thoroughly entertained, focused, and relaxed.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind this extra large mat's incredible success lies in its ability to handle more substantial portions while stimulating natural licking behaviors. Featuring the signature Soother bumpy texture, it is specifically engineered to lock in smooth wet food, plain yogurt, runny liquids, and thick spreads. As your dog works carefully with their tongue to lick every single morsel off the bumps, the repetitive licking action triggers a natural release of soothing hormones in their body, helping to drastically reduce indoor boredom, separation anxiety, and stress.\u003c\/p\u003e\n\u003cp\u003eWhile the flexible, food grade rubber layout stands up beautifully to daily kitchen use, the massive increase in surface area compared to standard mats makes it a fantastic alternative to a traditional feeding bowl. It slows down speedy eaters to maximize nutrient absorption, improve digestion, and prevent bloating, all while scraping the tongue gently to ensure cleaner teeth and fresher breath.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (and cats too)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBreed Size: Specially scaled in an X Large size to provide the perfect surface area and portion capacity for medium, large, and giant dog breeds\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, from growing large breed puppies to senior companions (highly effective for calming pets during stressful situations like fireworks, grooming, or crate training; not a chew toy, so supervise your pet to ensure they do not bite the mat)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUse a spoon or flat spatula to firmly press canned wet food, pureed fruit, meat pastes, or peanut butter deep into the dense grid of rubber bumps.\u003c\/p\u003e\n\u003cp\u003ePlace the mat flat on your kitchen floor or inside your dog's crate to create a calming, focus building snack routine.\u003c\/p\u003e\n\u003cp\u003eFreeze the fully loaded mat for 2 to 3 hours before serving to create an extra challenging, long lasting summer treat that extends playtime.\u003c\/p\u003e\n\u003cp\u003eUse the mat as a rewarding distraction tool to keep your large dog cooperative and still during grooming, bathing, or claw clipping.\u003c\/p\u003e\n\u003cp\u003eRinse the mat under a hot tap and scrub gently with a soft brush after use to clear the bumps, or simply pop it into the microwave or freezer as needed (hand washing is recommended for the Classic range).\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Green","offer_id":54556221768014,"sku":"LMSXL\/G","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":54556222325070,"sku":"LMSXL\/O","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":54556222292302,"sku":"LMSXL\/T","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Soother_6bda6b01-5b1e-4bb5-9b38-1bf48c7cc886.jpg?v=1754475040"},{"product_id":"lickimat-splash-dog-toy","title":"LickiMat Splash Dog Toy","description":"\u003cp\u003eGet ready to make bath time, grooming, and vet visits a completely stress free breeze with the innovative KONG style LickiMat Splash Dog Toy. Beautifully shaped as a deep, rounded suction bowl with a dense grid of interior rubber bumps, this specialized enrichment tool brings a brilliant twist to traditional treat mats by mounting directly to wall surfaces to keep your pet thoroughly entertained, focused, and cooperative.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind the Splash bowl's incredible success lies in its heavy duty, integrated rubber suction cup base. Engineered to grip tightly to any smooth, flat surface—such as bathroom tiles, glass doors, metal tubs, or refrigerator doors—it allows you to position your dog's favorite treats at the perfect eye level. When you spread soft treats across the interior bumpy surface, your dog is forced to focus entirely on carefully licking up every single morsel. This repetitive licking action naturally releases calming hormones in your dog's body, transforming a normally terrifying bath or nail clipping session into a relaxing, focus building snack routine.\u003c\/p\u003e\n\u003cp\u003eWhile the thick, food grade rubber layout stands up beautifully to enthusiastic licking, the deep bowl shape prevents juices and soft food from dripping down your walls or floor, ensuring a completely mess free experience for pet parents.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs\u003c\/p\u003e\n\u003cp\u003eBreed Size: Universally sized to provide an excellent, comfortable tongue workout for small, medium, and large dog breeds alike\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, especially puppies learning to tolerate baths and anxious adults who dread grooming sessions (designed for interactive distraction; not a chew toy, so supervise your pet to ensure they do not bite the rubber walls)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUse a spoon or flat spatula to spread a thin layer of peanut butter, wet food, or plain yogurt across the interior rubber bumps.\u003c\/p\u003e\n\u003cp\u003eFirmly press the back suction cup against a clean, smooth wall surface, adjusting the height to line up perfectly with your dog's nose.\u003c\/p\u003e\n\u003cp\u003eIntroduce your dog to the wall mounted bowl just before turning on the water or starting a grooming task.\u003c\/p\u003e\n\u003cp\u003eFreeze the loaded bowl for 2 to 3 hours before stick mounting to create a much longer lasting distraction for extensive grooming sessions.\u003c\/p\u003e\n\u003cp\u003ePull the integrated release tab on the suction cup to remove it from the wall, soak in warm soapy water, and scrub gently with a soft brush to clean.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Orange","offer_id":60534774464846,"sku":"LMSPL\/O","price":12.5,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":60534774497614,"sku":"LMSPL\/T","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Slomo_246b1d9e-7be5-4ccf-9e07-9cbbc37dbefe.jpg?v=1787740699"},{"product_id":"lickimat-tuff-buddy-dog-toy","title":"LickiMat Tuff Buddy Dog Toy","description":"\u003cp\u003eGet ready to elevate your dog's calming enrichment routine with the ultra-rugged LickiMat Tuff Buddy Dog Toy. Beautifully designed with a dense, cross-hatched labyrinth pattern, this heavy-duty enrichment mat brings a brilliant, highly durable twist to traditional treat feeding to keep your pet thoroughly entertained, focused, and relaxed.\u003c\/p\u003e\n\u003cp\u003eThe real secret behind the Tuff Buddy's incredible performance lies in its reinforced, rigid construction. While standard flexible mats can be easily chewed or flipped over by eager mouths, this advanced version is engineered with a tough, impact-resistant polypropylene base wrapped in premium, food-grade rubber. The intricate labyrinth texture is specifically designed to lock in chunky wet food, raw meat, and thick spreads. As your dog works carefully to lick every single morsel out of the grooves, the repetitive licking action triggers a natural release of soothing hormones, helping to drastically reduce indoor boredom, separation anxiety, and stress.\u003c\/p\u003e\n\u003cp\u003eWhile the heavy-duty layout stands up beautifully to daily kitchen use, it features integrated non-slip rubber feet to keep the tray firmly anchored to your tile, wood, or linoleum floors. This ensures your dog can focus completely on their snack without chasing their dinner across the room.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Dogs (and cats too)\u003c\/p\u003e\n\u003cp\u003eBreed Size: Universally sized to provide an excellent tongue workout for small, medium, and large dog breeds\u003c\/p\u003e\n\u003cp\u003eLife Stage: Ideal for dogs of all ages, from teething young puppies to senior companions (perfect for teething pups or dogs that tend to lightly chew soft mats; though highly durable, it is still not a stationary chew toy, so supervise your pet during use)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eUse a spoon or flat spatula to firmly press raw food, canned wet food, mashed banana, or peanut butter deep into the cross-hatched labyrinth grooves.\u003c\/p\u003e\n\u003cp\u003ePlace the rigid tray flat on the kitchen floor or inside your dog's crate to create a calming, focus-building snack routine.\u003c\/p\u003e\n\u003cp\u003eFreeze the fully loaded mat for 2 to 3 hours before serving to create an extra challenging, long-lasting summer treat.\u003c\/p\u003e\n\u003cp\u003eUse the mat as a rewarding distraction tool to keep your dog cooperative during grooming, brushing, or nail clipping.\u003c\/p\u003e\n\u003cp\u003eRun the tray under a hot tap and scrub with a soft brush, or simply pop it onto the top rack of your dishwasher for a quick, effortless clean.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"Red","offer_id":60534774595918,"sku":"LMTB\/R","price":11.95,"currency_code":"GBP","in_stock":true},{"title":"Turquoise","offer_id":60534774628686,"sku":"LMTB\/T","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/LickiMat-Tuff-Buddy.jpg?v=1787740702"}],"url":"https:\/\/trustypetsupplies.co.uk\/collections\/lickimat.oembed","provider":"Trusty Pet Supplies","version":"1.0","type":"link"}