{"title":"Simply Range","description":"","products":[{"product_id":"natural-instinct-simply-beef-raw-dog-food","title":"Natural Instinct Simply Beef Raw Dog Food","description":"\u003cp\u003eNatural Instinct Simply Beef provides a premium nutrient dense complementary raw meal component meticulously crafted to bring a highly rewarding and health boosting ancestral feeding experience straight to your dog bowl. Made from a 100% human grade British beef foundation, this single protein recipe functions as a magnificent natural vitality booster. Sourced from trusted local farms and processed under rigid quality metrics, the premium red meat and bone are finely minced before being rapidly frozen on site. This locks in raw freshness, rich natural juices, and delicate vitamins without the need for any artificial processing, making it an exceptional choice for health conscious pet owners looking to safely satisfy their dog evolutionary drives.\u003c\/p\u003e\n\u003cp\u003eCatering to the unique physiological needs of a canine delivers focused anatomical and metabolic benefits. Beef is widely celebrated as an outstanding source of highly digestible, nutrient rich red meat protein that works naturally to support daily cell regeneration, joint health, and the maintenance of clean lean muscle mass. This specialized recipe contains 100% British beef with bone, structuring a species appropriate base that naturally supplies vital minerals to encourage skeletal durability and strong teeth, alongside essential iron, zinc, and B vitamins for optimal immune health, healthy skin barriers, and steady daily stamina.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Natural Instinct premium raw range, this product mimics a natural ancestral diet with 0% grains, gluten, plant fillers, vegetables, offal, or artificial preservatives. By keeping the profile strictly focused on pure meat and bone, it serves as an incredibly clean honest meal base that satisfies your dog natural drives while keeping their stomach perfectly settled. It is highly beneficial for active working dogs, DIY raw feeders who prefer an adaptable component for custom meal formulations, or companions that thrive on a pure, simple, and energy dense red meat rotation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the finely ground minced consistency is highly manageable for toy breeds while providing an economical easy to serve base for large companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and growing puppies as a complementary raw meal base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eServing Strategy: This product is a complementary raw food base consisting of 100% beef and bone without offal or plant matter. For long term health, it should not be fed as a standalone complete meal. It should be rotated with recipes containing organ meats, paired with targeted supplement blends, or integrated into a balanced DIY raw feeding regime.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: The recipe contains zero plant matter or unnecessary fillers. If your dog prefers a different texture, you can mix in a splash of warm water to create a savoury gravy that further boosts essential hydration. Never cook or microwave this product, as cooking alters the ground bone content and destroys vital live enzymes.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Defrost the required amount completely inside a sealed container within the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 to 48 hours. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw meat and bone.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":60534829711694,"sku":"NISB\/1","price":6.9,"currency_code":"GBP","in_stock":true},{"title":"2 x 500g","offer_id":60534829744462,"sku":"NISB\/2X500","price":7.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/natural-instinct-simply-beef-working-dog-food-73374445011325.webp?v=1787741071"},{"product_id":"natural-instinct-simply-chicken-raw-dog-food","title":"Natural Instinct Simply Chicken Raw Dog Food","description":"\u003cp\u003eNatural Instinct Simply Chicken provides a premium nutrient dense complementary raw meal component meticulously crafted to bring a highly digestible and clean ancestral feeding experience straight to your dog bowl. Made from a 100% human grade British chicken foundation, this single protein recipe functions as a magnificent daily vitality booster. Sourced from trusted local farms and processed under rigid quality metrics, the premium poultry and bone are finely minced before being rapidly frozen on site. This locks in raw freshness, rich natural juices, and delicate vitamins without the need for artificial processing, making it an exceptional choice for health conscious pet owners looking to safely satisfy their dog evolutionary drives.\u003c\/p\u003e\n\u003cp\u003eCatering to the unique physiological needs of a canine delivers focused anatomical and metabolic benefits. Chicken muscle meat is widely celebrated as an outstanding source of highly digestible, lean protein and vital amino acids, which work naturally to support daily cell regeneration, joint health, and the maintenance of clean lean muscle mass without overloading the metabolism with excessive fats. This specialized recipe contains 100% British chicken with bone, structuring a species appropriate base that naturally supplies vital minerals to encourage skeletal durability and strong teeth, while native glucosamine and chondroitin support fluid joint protection and steady daily stamina.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Natural Instinct premium raw range, this product contains zero plant fillers, vegetables, offal, grains, gluten, or artificial preservatives. By keeping the profile strictly focused on pure poultry and bone, it serves as an incredibly clean honest meal base that satisfies your dog natural drives while keeping their stomach perfectly settled. It is highly beneficial for active working dogs, young puppies requiring a gentle starting protein, DIY raw feeders who prefer an adaptable component for custom meal formulations, or companions that thrive on a pure, simple, and exceptionally gentle white meat poultry rotation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the finely ground minced consistency is highly manageable for toy breeds while providing an economical easy to serve base for large companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and growing puppies as a complementary raw meal base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eServing Strategy: This product is a complementary raw food base consisting of 100% chicken and bone without offal or plant matter. For long term health, it should not be fed as a standalone complete meal. It should be rotated with recipes containing organ meats, paired with targeted supplement blends, or integrated into a balanced DIY raw feeding regime.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: The recipe contains zero plant matter or unnecessary fillers. If your dog prefers a different texture, you can mix in a splash of warm water to create a savoury gravy that further boosts essential hydration. Never cook or microwave this product, as cooking alters the ground bone content and destroys vital live enzymes.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Defrost the required amount completely inside a sealed container within the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 to 48 hours. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw meat and bone.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":60534830563662,"sku":"NISC\/1","price":4.95,"currency_code":"GBP","in_stock":true},{"title":"2 x 500g","offer_id":60534830596430,"sku":"NISC\/2X500","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/natural-instinct-simply-chicken-working-dog-food-73340392374653.webp?v=1787741078"},{"product_id":"natural-instinct-simply-duck-raw-dog-food","title":"Natural Instinct Simply Duck Raw Dog Food","description":"\u003cp\u003eNatural Instinct Simply Duck provides a premium nutrient dense complementary raw meal component meticulously crafted to bring a highly rewarding and health boosting ancestral feeding experience straight to your dog bowl. Made from a 100% human grade British duck foundation, this single protein recipe functions as a magnificent natural vitality booster. Sourced from trusted partners and processed under rigid quality metrics, the premium alternative poultry and bone are finely minced before being rapidly frozen on site. This locks in raw freshness, rich natural juices, and delicate vitamins without the need for any artificial processing, making it an exceptional choice for health conscious pet owners looking to safely satisfy their dog evolutionary drives.\u003c\/p\u003e\n\u003cp\u003eCatering to the unique physiological needs of a canine delivers focused anatomical and metabolic benefits. Duck muscle meat is widely celebrated as an outstanding source of highly digestible protein, life enhancing lipids, and vital amino acids that work naturally to support daily cell regeneration, joint health, and the maintenance of clean lean muscle mass. Because duck is an exceptionally clean and flavour packed alternative poultry, it serves as a fantastic option for dogs that show sensitivities or common food intolerances to traditional beef or chicken. This specialized recipe contains 100% British duck with bone, structuring a species appropriate base that naturally supplies vital minerals to encourage skeletal durability and strong teeth, while native iron and B vitamins support healthy immune function and steady daily stamina.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Natural Instinct premium raw range, this product mimics a natural ancestral diet with 0% grains, gluten, plant fillers, vegetables, offal, or artificial preservatives. By keeping the profile strictly focused on pure poultry and bone, it serves as an incredibly clean honest meal base that satisfies your dog natural drives while keeping their stomach perfectly settled. It is highly beneficial for active working dogs, DIY raw feeders who prefer an adaptable component for custom meal formulations, or companions that thrive on a pure, simple, and energy dense alternative poultry rotation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the finely ground minced consistency is highly manageable for toy breeds while providing an economical easy to serve base for large companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and growing puppies as a complementary raw meal base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eServing Strategy: This product is a complementary raw food base consisting of 100% duck and bone without offal or plant matter. For long term health, it should not be fed as a standalone complete meal. It should be rotated with recipes containing organ meats, paired with targeted supplement blends, or integrated into a balanced DIY raw feeding regime.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: The recipe contains zero plant matter or unnecessary fillers. If your dog prefers a different texture, you can mix in a splash of warm water to create a savoury gravy that further boosts essential hydration. Never cook or microwave this product, as cooking alters the ground bone content and destroys vital live enzymes.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Defrost the required amount completely inside a sealed container within the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 to 48 hours. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw meat and bone.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":60534830629198,"sku":"NISD\/1","price":8.05,"currency_code":"GBP","in_stock":false},{"title":"2 x 500g","offer_id":60534830661966,"sku":"NISD\/2x500","price":8.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/natural-instinct-simply-duck-working-dog-food-73374499897725.webp?v=1787741079"},{"product_id":"natural-instinct-simply-green-tripe-raw-dog-food","title":"Natural Instinct Simply Green Tripe Raw Dog Food","description":"\u003cp\u003eNatural Instinct Simply Green Tripe provides a premium nutrient dense complementary raw meal component meticulously crafted to bring a highly rewarding and health boosting ancestral feeding experience straight to your dog bowl. Made from a 100% human grade British green tripe foundation, this single protein recipe functions as a magnificent natural digestive booster. Sourced from trusted local farms and processed under rigid quality metrics, the premium unbleached tripe is finely minced before being rapidly frozen on site. This locks in raw freshness, active enzymes, and complex nutrients without the need for any artificial processing, making it an exceptional choice for health conscious pet owners looking to safely satisfy their dog evolutionary drives.\u003c\/p\u003e\n\u003cp\u003eCatering to the unique physiological needs of a canine delivers focused gastrointestinal and metabolic benefits. Green beef tripe is widely celebrated as an outstanding source of highly digestible protein, essential fatty acids, and native gastric juices that work naturally to support robust gut flora, efficient nutrient absorption, and optimal bowel health. This specialized recipe is completely bone free and offal free, containing 100% pure, unbleached green tripe. This biological structure delivers a perfectly balanced natural ratio of calcium and phosphorus, making it an excellent, ultra palatable option for dogs transitioning to a raw diet, individuals recovering from illness, or companions requiring a potent, highly fragrant appetite stimulant to beat mealtime boredom.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Natural Instinct premium raw range, this product mimics a natural ancestral diet with 0% grains, gluten, plant fillers, vegetables, or artificial preservatives. By keeping the profile strictly focused on pure tripe, it serves as an incredibly clean honest meal base that satisfies your dog natural drives while keeping their stomach perfectly settled. It is highly beneficial for active working dogs, DIY raw feeders who prefer an adaptable component for custom meal formulations, or companions that thrive on a pure, simple, and structurally ancestral red meat rotation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the finely ground minced consistency is highly manageable for toy breeds while providing an economical easy to serve base for large companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and puppies as a complementary, bone free raw meal base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eServing Strategy: This product is a complementary raw food base consisting of 100% green tripe without bone or offal. For long term health, it should not be fed as a standalone complete meal. It should be rotated with complete recipes, used as a mixer alongside raw meaty bones, or integrated into a balanced DIY raw feeding regime.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: The recipe contains zero plant matter or unnecessary fillers. If your dog prefers a different texture, you can mix in a splash of warm water to create a savoury gravy that further boosts essential hydration. Never cook or microwave this product, as cooking destroys the vital live enzymes, beneficial bacteria, and delicate gastric juices.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Defrost the required amount completely inside a sealed container within the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 to 48 hours. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw meat and tripe.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":60534831153486,"sku":"NISGT\/1","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"2 x 500g","offer_id":60534831186254,"sku":"NISGT\/2X500","price":6.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/Pure-Green-Tripe-2-x-500g_eecb7c55-7490-421c-8103-c136d6bbe35a.jpg?v=1787741082"},{"product_id":"natural-instinct-simply-turkey-raw-dog-food","title":"Natural Instinct Simply Turkey - Raw Dog Food","description":"\u003cp\u003eNatural Instinct Simply Turkey provides a premium nutrient dense complementary raw meal component meticulously crafted to bring a highly digestible and clean ancestral feeding experience straight to your dog bowl. Made from a 100% human grade British turkey foundation, this single protein recipe functions as a magnificent daily vitality booster. Sourced from trusted local farms and processed under rigid quality metrics, the premium poultry and bone are finely minced before being rapidly frozen on site. This locks in raw freshness, rich natural juices, and delicate vitamins without the need for artificial processing, making it an exceptional choice for health conscious pet owners looking to safely satisfy their dog evolutionary drives.\u003c\/p\u003e\n\u003cp\u003eCatering to the unique physiological needs of a canine delivers focused anatomical and metabolic benefits. Turkey muscle meat is widely celebrated as an outstanding source of highly digestible, lean protein and vital amino acids, which work naturally to support daily cell regeneration, joint health, and the maintenance of clean lean muscle mass without overloading the metabolism with excessive fats. This specialized recipe contains 100% British turkey with bone, structuring a species appropriate base that naturally supplies vital minerals to encourage skeletal durability and strong teeth, while remaining an excellent alternative option for dogs that show common food intolerances to traditional beef or chicken.\u003c\/p\u003e\n\u003cp\u003eAs a signature selection in the Natural Instinct premium raw range, this product contains zero plant fillers, vegetables, offal, grains, gluten, or artificial preservatives. By keeping the profile strictly focused on pure poultry and bone, it serves as an incredibly clean honest meal base that satisfies your dog natural drives while keeping their stomach perfectly settled. It is highly beneficial for active working dogs, young puppies requiring a gentle starting protein, DIY raw feeders who prefer an adaptable component for custom meal formulations, or companions that thrive on a pure, simple, and exceptionally gentle lean white meat poultry rotation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Working dogs and domestic dogs. Not for human consumption.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the finely ground minced consistency is highly manageable for toy breeds while providing an economical easy to serve base for large companions.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Adult dogs and growing puppies as a complementary raw meal base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeeding Guide How To Use \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003eServing Strategy: This product is a complementary raw food base consisting of 100% turkey and bone without offal or plant matter. For long term health, it should not be fed as a standalone complete meal. It should be rotated with recipes containing organ meats, paired with targeted supplement blends, or integrated into a balanced DIY raw feeding regime.\u003c\/p\u003e\n\u003cp\u003eCustomising the Bowl: The recipe contains zero plant matter or unnecessary fillers. If your dog prefers a different texture, you can mix in a splash of warm water to create a savoury gravy that further boosts essential hydration. Never cook or microwave this product, as cooking alters the ground bone content and destroys vital live enzymes.\u003c\/p\u003e\n\u003cp\u003eThawing Instructions: Defrost the required amount completely inside a sealed container within the refrigerator overnight before serving. Do not use a microwave or warm water to thaw.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Keep frozen until ready to use. Once defrosted, keep refrigerated and use within 24 to 48 hours. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: Follow strict hygiene rules when preparing raw pet food. Always wash your hands, bowls, utensils, and all work surfaces thoroughly with warm soapy water after handling raw meat and bone.\u003c\/p\u003e\n\u003cp\u003eFresh Water: Ensure your pet always has access to plenty of clean fresh drinking water.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"1kg","offer_id":60534831579470,"sku":"NIST\/1","price":6.05,"currency_code":"GBP","in_stock":false},{"title":"2 x 500g","offer_id":60534831612238,"sku":"NIST\/2X500","price":6.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/natural-instinct-simply-turkey-working-dog-food-73375273615741.webp?v=1787741087"}],"url":"https:\/\/trustypetsupplies.co.uk\/collections\/simply-range.oembed","provider":"Trusty Pet Supplies","version":"1.0","type":"link"}