{"product_id":"southcliffe-raw-dog-food-oily-fish-mince-80-10-10","title":"Southcliffe Raw Dog Food - Oily Fish Mince 80-10-10","description":"\u003cp\u003eSouthcliffe Raw Dog Food Oily Fish Mince 80 10 10 is a premium, nutritionally balanced raw meal specifically formulated to satisfy the biological and evolutionary dietary needs of working dogs and active companions. Manufactured in Derbyshire using 100% human grade whole oily fish sourced from sustainable British waters, this recipe strictly follows the traditional prey model guidelines to deliver complete ancestral nutrition. Free from grains, fillers, processing aids, or artificial additives, it relies on a potent, single source marine protein framework. Packaged in a convenient, space saving format, this mince is thoroughly ground to ensure a smooth, uniform blend that makes raw feeding incredibly straightforward and mess free.\u003c\/p\u003e\n\u003cp\u003eThis formulation features an exceptional profile of essential macro and micro nutrients, providing an outstanding source of high quality marine protein, clean fats, and vital minerals. Whole oily fish is naturally loaded with potent Omega 3 fatty acids, specifically EPA and DHA, which play a critical role in reducing systemic joint inflammation, supporting cardiovascular health, enhancing cognitive function, and promoting a dense, gleaming coat. Finely ground fish bone supplies a highly bioavailable, safe source of calcium and phosphorus to support robust skeletal strength and healthy teeth, while the inclusion of natural fish organs delivers a concentrated dose of vitamin D, vitamin A, and vital trace elements to bolster natural immunity and metabolic wellness.\u003c\/p\u003e\n\u003cp\u003eWith zero chemical preservatives, hidden processing aids, or synthetic supplements, this recipe utilizes the power of fresh, raw marine ingredients to support optimal canine wellness. The precise prey model ratios ensure excellent digestion, clean teeth, and small, firm stools. Because oily fish is naturally rich and carries a strong, enticing scent, this single protein blend provides an exceptionally high palatability profile that easily stimulates the appetite of selective, older, or fussy eaters while satisfying your dog's natural instinct for fresh raw food.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAnimal Type: Domestic dogs and working dogs. Strictly not for human consumption.\u003c\/p\u003e\n\u003cp\u003eBreed Size: All breeds and sizes; the uniform ground consistency is easily manageable for tiny toy breeds and highly satisfying for larger dogs.\u003c\/p\u003e\n\u003cp\u003eLife Stage: Formulated for adult dogs and older puppies from 24 weeks onwards. Especially ideal for dogs with severe food allergies to common land proteins like chicken or beef, and those requiring advanced joint or coat conditioning.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFeeding Guide and How To Use\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDaily Serving: As a general guide, feed approximately 2% to 3% of your adult dog's ideal body weight per day, preferably split across two daily meals. Adjust the exact amount based on your dog's activity level, age, metabolic rate, and physical condition. This mince serves as an excellent complete meal or a highly nutritious protein rotator a few times a week.\u003c\/p\u003e\n\u003cp\u003eServing Strategy: Serve straight from thawed. Simply open the pack and portion the firm mince directly into your dog's bowl. If smaller serving amounts are required, allow the block to soften slightly at room temperature just enough to safely segment, then return the unused portion immediately to the freezer.\u003c\/p\u003e\n\u003cp\u003eHandling and Thawing: Store at 18°C and keep frozen until ready to use. Defrost the pack inside the refrigerator overnight (approximately 10 to 12 hours) before serving. Never boil, cook, or microwave this product, as heat destroys the delicate fatty acids, beneficial live enzymes, and alters the structure of the ground bone.\u003c\/p\u003e\n\u003cp\u003eStorage Advice: Once fully defrosted, store the mince in a sealed container in the refrigerator and use within 2 to 3 days to maintain optimal marine freshness. Do not refreeze the product once it has thawed.\u003c\/p\u003e\n\u003cp\u003eSafe Handling: This is a raw fish product and should be handled with standard hygiene rules. Oily fish carries a naturally strong, distinct aroma that dogs love. Wash hands, bowls, utensils, and all preparation surfaces thoroughly with warm, soapy water after serving. Always make fresh, clean drinking water available daily.\u003c\/p\u003e","brand":"Trusty Pets","offers":[{"title":"454g","offer_id":54555770814798,"sku":"SCOFM454","price":1.85,"currency_code":"GBP","in_stock":true},{"title":"24 x 454g","offer_id":54555770978638,"sku":"SCOFM\/BOX","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7105\/4670\/files\/Southcliffe-1.jpg?v=1763464939","url":"https:\/\/trustypetsupplies.co.uk\/products\/southcliffe-raw-dog-food-oily-fish-mince-80-10-10","provider":"Trusty Pet Supplies","version":"1.0","type":"link"}